Author Archive

Googler’s Tip About Favicons Can Make A Big Difference via @sejournal, @martinibuster

Google’s John Mueller responded to a LinkedIn post about the visual impact of favicons in search results, sharing a tip that isn’t officially documented but could improve their visibility.

Favicons

Favicons are small icons that represent a website’s brand

How to Rank for Local SEO “Near Me” Searches (10 Strategies)

Did you know local and organic searches account for 69% of digital traffic? Those searchers often contain the “near me” tag as searchers seek solutions nearby.

In this blog, VP of SEO, Jen Cornwell,

How To Disallow Specific Pages In Robots.txt? (+ 9 More Use Cases)

Table of Contents

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Robots.txt is a file located in your website’s root folder. It lets you control which pages or parts of your website search engines

Google’s “Branded Search” Patent For Ranking Search Results via @sejournal, @martinibuster

Back in 2012 Google applied for a patent called “Ranking Search Results” that shows how Google can use branded search queries as a ranking factor. The patent is about using branded search queries and navigational queries as

Should You Use Nofollow, Sponsored, & UGC Links?

When was the last time you reviewed your site’s backlink profile? A diverse range of links is essential for improving your SEO performance, reducing the risk of penalties, enhancing your domain authority, and increasing referral traffic. 

What is a Call to Action (CTA)? Tips & Examples for 2024

Content without a call to action is like a peanut butter sandwich without jelly. Great but not quite finished.

In this blog, Justin  Kevalaitis, a Conversion Rate Optimization Strategist at Ignite Visibility, will explain why a