Read This Week’s Digital Marketing News Updates
Digital Marketing News 9/30/2024 to 10/4/2024
This week: Google AI Overviews launch ads on mobile, there’s a new Core Web Vitals tool, and shopping ads are now on Google Lens.
Here’s what happened this week in digital marketing:
1. Snapchat Influencers Are More Likely to Drive Purchase Results
A new report on social shopping behavior shows that Snapchat is the top platform for influencer-driven purchases, with 85.6% of users buying after seeing a product promoted by creators.
This outpaces TikTok, Instagram, and YouTube. Snapchat’s influence is especially strong with Gen Z, as 82% of users aged 15-26 have made purchases through influencer content.
This makes Snapchat a key platform for brands targeting younger audiences, particularly through partnerships with influencers.
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