SQL vs. MQL: What’s the Difference?
Not all leads exist equally. While all pose some value to your company, assuming each is equally likely to convert is naïve.
Consequently, you need a system for deciding which leads to dedicate time to. That’s why marketers invented the Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) metrics.
What’s an MQL?
MQL, or marketing qualified leads, are leads with an expressed interest in becoming customers. They’re typically generated through marketing campaigns and activities and move on to the sales team for further qualification.
MQLs immediately proceed SQLs in the sales funnel. They haven’t revealed in-depth information, but the information they’ve already expressed indicates clear interest in your product or service.