Social Media’s Engagement Metric is Now Fueling AI Growth: Here’s How

How much time do you spend on social media? Recent research shows that the average person spends 144 minutes per day—or 72 hours each month—scrolling.

If a 16-year-old begins using social media and continues until the age of 73, they will have spent a total of 5.7 years on it.

Why it matters

Time is something you can never buy. And yet we are giving away that limited commodity to the global giants for free. You are the product. 

And you also need to ask yourself the question: What could I do with 72 hours a month? You could create deep work, read several books, have meaningful conversations with friends and family instead of being lost in your phone at the dinner table, create content that matters instead of scrolling superficial sh…t.

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