This week: Bing shares top holiday search terms, Instagram sponconning is a thing, and wait until you hear about how many Amazon reviews for electronics are fake.
Here’s what happened this week in digital marketing.
AdWords API Will Allow Targeting to TV Screens
Starting January 8, you can use the AdWords API to target TV Screens in your campaigns.
In the API, “Connected TV” will appear as a new platform. That’s in addition to the “old” platforms: desktop, laptop, and mobile.
The device segment is named CONNECTED_TV.
As of now, all YouTube TrueView and bumper ad campaigns designed for shopping, awareness, or action target Connected TV inventory.
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