For many businesses around the globe, AdWords reporting and analysis is a painfully time-consuming process. Users log into Google Ads (formerly known as Google AdWords) with the goal of keeping a close eye on certain metrics or tracking a campaign.
In a perfect world, crafting the perfect Google Ads and PPC (Pay-Per-Click) reports for your business isn’t just another item to cross off your to-do list.
But what information is needed to produce a good report? Before we start offering specific guidelines to help make sure you’re creating effective reports, let’s first lay the groundwork and highlight some of the differences between PPC and Google Ads.
What You’ll Learn:
What is PPC?
PPC stands for pay-per-click, which is an internet marketing tactic where advertisers pay a fee every time someone clicks on their ads.
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