Techniques Archive

9 Common Google My Business Mistakes (And How To Avoid Them)

Are you monitoring your Google My Business listing to ensure the accuracy of information?

Failure to monitor the information about your business showing in a Google search can create a bad user experience for your prospective customers.

Below are

Before You do Amazon Advertising, Read This Cheat Sheet

Are you looking for a way to stand out on Amazon?

Amazon Adverting is key.

In this article, I’ll take you through everything you need to know to set up for success.

When customers go to Amazon, they have

How To Create and Measure an Effective eCommerce Video Marketing Strategy

Got an eCommerce store but feeling as though conversions aren’t as good as they could be? Perhaps traffic is down too. Sucks.

There’s one great solution to all this: Video marketing.

Video marketing is certainly effective for online merchants,

Court Cracks Down on Paid-For Social Engagements – Ignite Friday

This week: the law cracks down on paid-for social media likes and followers, Snap hits a new milestone, and Quora continues to improve its ad platform.

Here’s what happened this week in digital marketing.

Watch the Video

How to Create a Content Localization Strategy That Will Boost Your Conversions

There are a lot of online businesses looking for effective ways to improve and enhance their content marketing tactics. Creating locally-relevant content can help businesses increase conversions and strike a chord with their target audience.

According to the

The Rise of Instagram Sponcon? – Ignite Friday

This week: Bing shares top holiday search terms, Instagram sponconning is a thing, and wait until you hear about how many Amazon reviews for electronics are fake.

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Here’s what happened this week in digital marketing.