What Is Digital Advertising? & How To Get Started
UncategorizedApril 9 2024Comments off
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What Is Digital Advertising And Why It’s Important?
Digital advertising is the marketing process of using online ads to promote products or services through digital channels like search engines, social media platforms and websites to a predefined audience.
The goal of digital ads is to raise brand awareness and increase sales.
Here is an example of a digital ad on top of Google’s search results.
Digital Advertising Vs. Traditional Advertising
Digital advertising has many advantages compared to traditional advertising. For starters, it’s easier to set up and execute digital campaigns than traditional TV, radio, newspaper, or billboard ads.
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