Is Your Mobile Site Ready for Google’s Core Web Vitals? – Ignite Friday

This week: Reddit brags about the size of its user community, Google has some bad news for people who use click bots for ranking, and Amazon hit a new record.

Here’s what happened this week in digital marketing.

Google: We Combine Conflicting Hreflang Signals From HTML and Sitemaps

So what happens when your sitemap’s hreflang signals conflict with the hreflang attributes on your web pages? You get a two-fer.

That question came up in a Search Central live stream about a week ago.

Specifically, the questioner wanted to know what happened if his sitemap set the hreflang directive to “US-English” but his web pages set the hreflang directive to “US-French.”

John Mueller replied that Google would combine the signals in that case.

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