How Influencers Are Generating ROI From Social Media During the Pandemic
Almost every aspect of our lives has been affected in one way or another by the pandemic. Everyone is striving hard to adapt, including businesses, creative influencer marketers, and the entire economy at large.
Considering the stay-at-home economy is a new reality, influencers have been forced to devise new and relatable content ideas that revolve around their homes and personal activities while keeping their followers engaged and entertained. Likewise, the viewership on Facebook Live and Instagram Live has doubled over the last few months.
Most influencers have understood the current coronavirus-centered content demand of their audience and customers. Subsequently, they have had to tailor their social media marketing strategies around such content.
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