Dwell Time: Why It May Matter More Than Ever For SEO

Familiar with dwell time?

It’s a lesser-known metric that MIGHT (probably does – think RankBrain) have a big effect on your SEO.

In this article, I’ll cover what it is, why it’s important, and how you can improve yours.

What is Dwell Time?

Dwell time is a concept first introduced in a Bing article back in 2011, centered around how to build quality content for your site.

<img class="size-full wp-image-11728" src="http://seot.com/wp-content/uploads/2018/05/screen-shot-2018-05-23-at-1-15-48-pm-png.jpg" alt="Dwell Time Introduction" width="857" height="150" srcset="http://seot.com/wp-content/uploads/2018/05/screen-shot-2018-05-23-at-1-15-48-pm-png.jpg 857w, https://1hdejnvtunmo3ckr2kr3m0y8-wpengine.netdna-ssl.

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