What Marketers Need to Know About GDPR Compliance
Do you know about GDPR compliance? Are you ready for it?
Those are two very important questions that you should be able to answer if you’re doing any digital marketing to a European audience. That’s because GDPR goes into effect on May 25, 2018.
Here’s what you need to know about it.
Note: the new regulation will affect your business even if it’s not located within the European Union (EU).
What Is GDPR?
GDPR stands for General Data Protection Regulation. It’s a replacement of the 1995 Data Protection Directive.
Its purpose is to protect the privacy of consumers who conduct business online. You can think of it as a bill of rights for e-shoppers.
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