Do you know about GDPR compliance? Are you ready for it?
Those are two very important questions that you should be able to answer if you’re doing any digital marketing to a European audience. That’s because GDPR goes into effect on May 25, 2018.
Here’s what you need to know about it.
Note: the new regulation will affect your business even if it’s not located within the European Union (EU).
What Is GDPR?
GDPR stands for General Data Protection Regulation. It’s a replacement of the 1995 Data Protection Directive.
Its purpose is to protect the privacy of consumers who conduct business online. You can think of it as a bill of rights for e-shoppers.
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