What is Organic Traffic and Why is it Important?

For beginners to SEO the terms organic traffic, paid traffic, direct traffic can be confusing but they don’t have to be.

In this post, you’ll learn what is organic traffic, why organic traffic is the most important form of traffic you can get to your website and the best ways to increase your organic traffic levels.

What is organic traffic?

Organic traffic is the term used to describe visits to a website coming from a search engine’s organic results and not paid ads.

When users type a query in a search engine (such as Google or Bing), they are presented with a set of results that includes both the pages ranking on the top positions organically and a set of ads (usually denoted with the word Ad) to differentiate them from the organic results.

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