One of the many benefits of email marketing is email automation. With email automation, you can set up campaigns to automatically email your subscribers when they register to your list or when they perform a specific action.
In this guide, you’ll learn what email automation is, how it works and the most common email automation tasks to use today and utilize your email list better.
What is Email Automation
Email automation is the process of sending automated email messages to your subscribers based on pre-defined rules. The rules might be related to actions your subscribers take while interacting with your emails or when visiting your website.
Email automation is a very powerful process because it can help you send the right message to the right audience without manual interaction.