What is Anchor Text and Why it’s Important for SEO?

Anchor text is the part of a link that is visible to users and it is important for SEO for many reasons. What you write as anchor text, for both internal and external links, can positively or negatively influence your rankings.

In this post, you’ll learn what is anchor text and how to optimize it correctly by avoiding over optimization that can lead to Google penalties.

We’ll also examine the differences between creating anchor text for internal and external links and what to consider when building incoming links for your website.

What is anchor text?

Anchor text is the part of the link that is clickable and visible to users. It is placed between the opening and closing anchor tag . Here is an example of an anchor text:

This is an anchor text

Here is another example of anchor text in Google Search results.

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