The Secret Tactic Driving Significant Growth for Locally Based Businesses
Once upon a time, not that long ago, the business world was made up of two distinct ecosystems.
Online and off.
Now, the distinction is a little blurry…
Consumer expectations for response time, availability of information, and immediacy of need satisfaction are growing by the day and it is forcing offline businesses to re-think their approach to customer engagement.
In simple terms: Whether you have a brick-and-mortar jewelry store or a fully-fledged eCommerce business that sells dog toys, your customers expect you to answer their queries within hours, not days. What is role of content in a good website??
For many locally based businesses, keeping up with these consumer expectations is hard work. You’re under-resourced as it is and have 101 other priorities on your plate.