Once upon a time, not that long ago, the business world was made up of two distinct ecosystems.
Online and off.
Now, the distinction is a little blurry…
Consumer expectations for response time, availability of information, and immediacy of need satisfaction are growing by the day and it is forcing offline businesses to re-think their approach to customer engagement.
In simple terms: Whether you have a brick-and-mortar jewelry store or a fully-fledged eCommerce business that sells dog toys, your customers expect you to answer their queries within hours, not days.
For many locally based businesses, keeping up with these consumer expectations is hard work. You’re under-resourced as it is and have 101 other priorities on your plate.
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