Instagram Hits a Milestone and Unveils New Feature

This week: Instagram reaches a new milestone, YouTube has some new testing toys, and the Supreme Court just dealt a blow to e-tailers.

Here’s what happened this week in digital marketing.

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AdWords Launching 4 New Tools to Test YouTube Video Ads

This past week, Google announced that it’s introducing 4 new testing tool sets in AdWords for YouTube.

  • Video Experiments – A so-called “head-to-head testing tool” that measures how an ad’s creative elements impact purchase intent and brand awareness. Results will be available in as little as three days.

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