Google’s search algorithms are inclined to deliver a good user experience. That’s why you need to create content that is authentic, relevant, and valuable to your target audience.
A majority of SEO professionals create and optimize various types of content such as blog posts, infographics, and images to increase their brands’ search visibility. However, one type of content that is quite underutilized in the world of SEO is video content.
Though 87% of brands now use video content as a marketing tool, not many focus on deriving its SEO benefits.
If used effectively, videos can significantly contribute to your overall SEO strategy, in a couple of ways. Let’s see how video content can help you boost your SERP rankings.
Drive more traffic to your website
Consumers enjoy video content. U.S. adults aged 18 to 34 years spent an average of 105 minutes per week watching video content in 2018. And the demand for video content is growing.
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