Voice search is taking the search industry by storm…
While we are watching the breath-taking adoption of smart voice assistance and subsequent growth of searching-by-voice popularity, marketers still don’t have the fundamental question figured out:
With half of search queries predicted to soon be spoken (and hence half of the search results being spoken), where will the clicks come from?
In other words, does voice search mean the death of search referral traffic?
To some extent, it may… but this is by no means going to cause the death of digital marketing.
What is voice search?
Voice search, or Conversational Search, is the state-of-the-art human/machine interaction wherein voice search-enabled devices can answer spoken search queries.
Conversational search platforms analyze spoken words and reply with responses in a computerized voice that resembles natural language.
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