How To Create and Measure an Effective eCommerce Video Marketing Strategy
Got an eCommerce store but feeling as though conversions aren’t as good as they could be? Perhaps traffic is down too. Sucks.
There’s one great solution to all this: Video marketing.
Video marketing is certainly effective for online merchants, with 52% of marketers saying that video has a better ROI than any other type of content. Video is a great way to engage with your shoppers before educating them about your products and turning them into actual paying customers.
If you’re totally new to the video marketing game and aren’t quite sure how to get started, we’ve got you covered. Let’s take a look at how to create and measure an effective eCommerce video marketing strategy.
Make sure the video fits the platform
When it comes to any kind of content, you have to optimize it so that it fits the platform.
Knowing what kind of content works best on each platform will help you build a more effective video marketing strategy.
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