Search engine optimization is an expertise that can cost a lot of money. This is due to the work involved in getting your websites ranked among the top in search engine results. SEO is not a quick fix, there are a lot of free tools and software that can help tweak your website and get it optimized but they can only go so far with getting the long-term goals that you expect.
Search engine optimization pricing is determined by a lot of factors. You should take note of the size of the company, reputation, and scope of work involved. Again companies may vary when it comes to pricing their services but you can expect them to be within the average price of competing agencies.
A good SEO audit takes a lot of time and hard work. It is hard to do. This is because there is no “one size fits all” or ‘cookie cutter” solution for any website. This is why search engine optimization pricing can be complicated. There are audits that need time and evaluation before a report can be generated.
This is why some experts frown on free SEO audit tools. They argue that 1 minute of website scanning is not enough to come up with a report that can be useful for your SEO efforts. Simply entering your URL is not enough information. A good audit takes into consideration a number of factors like customer base, competition, location, niche, etc. This is crucial information that is needed in setting up your website and mapping out your content.
Free tools and software can be effective when it comes to minor tweaks like website speed optimization and checking for errors and bad links. There are free tools that have been reviewed and tested by SEO experts so you can check those out and use them for your SEO. We can’t avoid the fact that there are a lot of free SEO tools that give bad reports and are useless. You need to stay away from them because they may do more harm to your website and get you penalized by Google.
As the saying goes, you get what you pay for. We really can’t expect anything more out of free tools. These are merely given as a marketing tactic for you to try the service out and get a paid subscription once you like the service and you decide that you want more.
The average prices for SEO services in 2018 can be between $350 to $2,000 a month. One time projects range from $5,000 to $30,000 while hourly rates are from $80 to $200 per hour.
Since there is no industry standard when it comes to pricing, SEO prices may vary from agency to agency, the bottom line is you should not compromise quality for “cheap” SEO services.
Be on the lookout for agencies who have hidden fees. There are also those who take advantage of their users by offering services that are so simple to do and charge a high rate for it. An example would be to add a code to your website for meta tags. This may seem like a hard and complicated task to do for those who don’t know anything about SEO. Some would charge a high fee for this service which is something that can be done in a matter of minutes.
You should also be aware of services that are using black hat strategies which could lead to penalties from search engines. Paying for links, sending your links to web directories, submitting your website URL to search engines may come up as part of the services that you pay for. Some of these services are black hat, some are free and not needed anymore. Paying for links will get your website penalized by Google same with sending links to thousands of link farms or directories. Submitting your URL is not needed anymore and if you chose to do it, it only takes 5 minutes to finish. Don’t pay for these services.