Guide to Conversion Rate Optimization (Updated 2019 Guide)

If people are flocking to your website but not taking the action you want them to take then you’re in need of conversion rate optimization.

In this article, I’ll walk you through the steps necessary for successful conversion rate optimization in 2019.

Remember: you want people to not only visit your site, but to do something once they get there. That’s why you need to optimize your site for conversions.

Otherwise, your income stream will suffer.

What Is a Conversion?

For the purposes of digital marketing, conversions occur when your website visitors take the actions you want them to take.

That action could be buying a product, submitting a lead form, signing up for a newsletter, or something else.

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