Court Cracks Down on Paid-For Social Engagements – Ignite Friday

This week: the law cracks down on paid-for social media likes and followers, Snap hits a new milestone, and Quora continues to improve its ad platform.

Here’s what happened this week in digital marketing.

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Facebook Is Eliminating Ad Set Budgets

If you run Facebook marketing campaigns with your budget declared at the ad set level, you’re going to need to make some changes. Soon, Facebook will only allow you to set your budget at the campaign level.

Yes, this change will apply to your existing campaigns that you might have been running for weeks, months, or years.

Facebook says its goal with the change is to help you reduce your advertising costs.

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