Confirmed: Google March 12 Core Update – Ignite Friday

This week: Google rolled out an algorithm update, Instagram has a new toy for ecommerce webmasters, and wait until you hear why some spammy sites rank well in search.

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Here’s what happened this week in digital marketing.

Instagram Introduces In-App Checkout for E-Commerce Businesses

It was only a matter of time.

Instagram is releasing in-app checkout for e-commerce brands.

That means shoppers can buy products without even leaving the app.

Companies that sell products online will use the new in-app purchase feature because it shortens the customer journey.

Here’s how it works: Instagram displays a “Checkout on Instagram” button when a user clicks on a product tag within an image.

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