This week: Google rolled out an algorithm update, Instagram has a new toy for ecommerce webmasters, and wait until you hear why some spammy sites rank well in search.
Here’s what happened this week in digital marketing.
Instagram Introduces In-App Checkout for E-Commerce Businesses
It was only a matter of time.
Instagram is releasing in-app checkout for e-commerce brands.
That means shoppers can buy products without even leaving the app.
Companies that sell products online will use the new in-app purchase feature because it shortens the customer journey.
Here’s how it works: Instagram displays a “Checkout on Instagram” button when a user clicks on a product tag within an image.
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