This week: Facebook brings an early Christmas present to e-commerce marketers, Google gets sued by the people of the United States, and Bing’s got a new toy.
Here’s what happened this week in digital marketing.
PDFs are a clever asset to use as lead and link magnets. One of the smartest link building tactics I’ve seen was a downloadable product buying guide for luggage with an internal link to the product
An SEO expert’s day is filled with a plentitude of activities to rank well on Google, starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features.
Whether you’ve just launched a brand new Facebook account, or you’ve been working on a three-year account with plateauing performance, you might be noticing something concerning:
In years gone by, all you needed to perform well in Google was to build more backlinks than your competitors and repeat the keyword you wanted to rank for many times.