Techniques Archive

How To Optimize Your Product Page For Voice Search

Voice search is taking the search industry by storm…

While we are watching the breath-taking adoption of smart voice assistance and subsequent growth of searching-by-voice popularity, marketers still don’t have the fundamental question figured out:

With half of search

All About AMP – Ignite Friday

This week: Lots of AMP news, digital ad spend tops traditional ad spend for the first time, and Google reverses course on disabling ad blockers.

Here’s what happened this week in digital marketing.

Google Brags About ROI

How To Create and Measure an Effective eCommerce Video Marketing Strategy

Got an eCommerce store but feeling as though conversions aren’t as good as they could be? Perhaps traffic is down too. Sucks.

There’s one great solution to all this: Video marketing.

Video marketing is certainly effective for online merchants,

Court Cracks Down on Paid-For Social Engagements – Ignite Friday

This week: the law cracks down on paid-for social media likes and followers, Snap hits a new milestone, and Quora continues to improve its ad platform.

Here’s what happened this week in digital marketing.

Watch the Video

How to Create a Content Localization Strategy That Will Boost Your Conversions

There are a lot of online businesses looking for effective ways to improve and enhance their content marketing tactics. Creating locally-relevant content can help businesses increase conversions and strike a chord with their target audience.

According to the

The Rise of Instagram Sponcon? – Ignite Friday

This week: Bing shares top holiday search terms, Instagram sponconning is a thing, and wait until you hear about how many Amazon reviews for electronics are fake.

[embedded content]

Here’s what happened this week in digital marketing.