News Archive

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can

Why Search Intent is the Key to SEO and Content Marketing Success

In years gone by, all you needed to perform well in Google was to build more backlinks than your competitors and repeat the keyword you wanted to rank for many times.

In 2020, as the search engine’s

Google Polls SEOs and Finds Workload is Up During COVID-19 via @MattGSouthern

Google’s Gary Illyes polled SEOs about changes to their work life during COVID-19, and the results were not what he expected.

Illyes asked SEOs about their workload, what it’s been like working with developers lately, and whether SEOs

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very

14 Experts Share Top Link Building Tactics For 2020

Link building is a practiced art that has evolved over the years. There are dozens of methods to acquire links, yet they all revolve around universal ideas and principles that are necessary to make link building

Apple Safari macOS Big Sur Update: Will It Block Google Analytics?

The latest version of Apple’s Safari update will include an updated browser feature that blocks traffic trackers.

One of the trackers it blocks is