Guide & Tricks Archive

How to Optimize Your Site Structure for SEO

A well-defined site structure makes the job of search engine crawlers easier and this means better indexing and more chances in achieving higher rankings.With the introduction of artificial intelligence in the Google ranking algorithm, voice search and

How to Manage a Profitable PPC Campaign (Lessons Learned After Spending $1 Million on Google Adwords)

What does it take to run a profitable PPC campaign on Google AdWords? 15 lessons learned after managing more than $1 Million advertising on Google.The main goal of a PPC Campaign is to generate profit.