Google analytics can give you a lot of information about your web site and if you are a beginner you can easily get lost in the reports. My goal with this post is to explain and demonstrate the 7 best reports to help beginners understand some basic information about their web site.These are the absolute essentials for any webmaster looking to answer the 4 w’s (‘what’, ‘when’, ‘where’ and ‘who’). is the percentage of people who left your web site without viewing other pages within your site. – the lower the number the better.2. How many users are visiting from Desktop / Mobile / Tablet?A very useful report is the Mobile Overview. It shows you how many users are visiting your website from a desktop computer, a mobile phone or a tablet.
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