Author Archive

6 Simple Strategies to Explode the Share Count of Your Content

Unpopular opinion: If your content stays on your website and does not garner share after share, you have failed.

In 2019 and beyond, the metric of your content marketing success is your ability to compel shares.

Your content might

SEO for Images: A Complete Guide (With Checklist)

Images are important for SEO. A recent study that analyzed in detail 1 million Google search results concluded that web pages with at least one image had better rankings than content with no images.

In this Image SEO

Google Introduces Three New Search Console Reports by @MattGSouthern

Google is bringing three new reports to Search Console which are all related to structured data.

New enhancement reports for the ‘Sitelinks searchbox’ and ‘Logo’ structured data join existing reports on Recipe, Event, Job Posting, and others.

Enhancement reports

Google Ads Mistakes to Avoid – Whiteboard Friday

Contrary to popular belief, SEO and PPC aren’t at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your

9 Common Google My Business Mistakes (And How To Avoid Them)

Are you monitoring your Google My Business listing to ensure the accuracy of information?

Failure to monitor the information about your business showing in a Google search can create a bad user experience for your prospective customers.

Below are

Before You do Amazon Advertising, Read This Cheat Sheet

Are you looking for a way to stand out on Amazon?

Amazon Adverting is key.

In this article, I’ll take you through everything you need to know to set up for success.

When customers go to Amazon, they have