Author Archive

How to Create & Use Data-Driven Content for Link Building by @annaleacrowe

Editor’s note: This is a chapter from Search Engine Journal’s Illustrated Guide to Link Building.

If you want to grab the attention of readers and journalists – and attract links – then your content must be exciting, eye-catching, and unique.


12 Unique SEO Tools To Help You Write Killer Headlines

Have you ever struggled to write compelling headlines for your blog posts or web pages?

I’m guessing, time and time again.

Without an awesome headline, even the most interesting articles can go unnoticed by the masses.

Based on Copyblogger research,

Google’s Hilltop Algorithm – A Foundation for Modern SEO by @martinibuster

The Hilltop Algorithm is an important search engine algorithm that was adopted by Google in 2003. The Hilltop Algorithm influenced how SEO was practiced in 2004 and the influence continues today. As a web professional, it’s important

New Facebook Stories Ads, Bing Gets an Upgrade, and More News From Google

This week: Facebook introduces new reporting tools and a Stories ad format, Google shortens its search snippets, and Amazon tests the remarketing waters.

Here’s what happened this week in digital marketing.


SEO Fundamentals: Your Guide to SEO Success Factors in 2018 by @MrDannyGoodwin

Ready to learn the secret to search engine optimization (SEO)?

Well, I hate to break it to you, but there really is no secret.

There is no secret sauce.

There is no secret recipe.

SEO isn’t about magic tricks or gaming

Top 5 Reasons You Should Hire a Ghostwriter to Write Your Content by @ronlieback

Editor’s note: This is the first piece in a mini-series discussing the many benefits of hiring a ghostwriter.

Any C-level execs who say writing is a simple task are full of themselves.

Some writers may create drafts quicker