All About AMP – Ignite Friday

This week: Lots of AMP news, digital ad spend tops traditional ad spend for the first time, and Google reverses course on disabling ad blockers.

Here’s what happened this week in digital marketing.

Google Brags About ROI of AMP Display Ads

According to Google, AMP display ads can give you a nice bang for your buck.

The Big G says that AMPHTML ads outperform non-AMP ads.

As a case study to validate its claims, Google cites Volkswagen. That company reported a 48% CTR lift with an AMP display ad for an AMP landing page.

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