A common struggle for SEO experts is keeping up with Google’s ever-changing search algorithms. Every year, there is a slew of updates that force organizations across industries to ditch their playbooks and return to the drawing board. Some of these changes are seen coming from a mile away, while others seemingly emerge out of nowhere and send SEO experts into a panic.
2018 was no exception to the continuous refinement of Google’s ranking algorithm. In fact, Google’s Dan Sullivan claimed “We do some type of focused update nearly daily.”
The rest of this post will discuss eight of the highlights of Google’s algorithm updates throughout 2018.
1. Confirmed Image Search Update (February 15th)
The Image Search Update was one that certainly raised some eyebrows, both on the business side and the user side.
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