“Man, that’s a lot of traffic.”
While this phrase is generally the last thing you want to hear (especially when you’re heading out of the office to go home), it is actually music to a marketer’s ears.
Increasing online traffic is often one of the top priorities and goals for most marketing teams – as a higher number of website visitors usually equates to more opportunities for sales.
And yet, increasing traffic remains a top marketing challenge year after year.
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