Understanding how your search engine optimization (SEO) efforts are actually working requires studying the data created by the traffic you receive.
No longer is simply looking at keyword ranking enough to assess the effectiveness of your work. To properly measure the return on investment earned by your SEO practices, there are now a wide variety of reports that you need to study.
In this article, we’ll go over the ten most important metrics you should consider when putting together reports that will evaluate your SEO efforts.
1. Number of clicks
Starting from the Search Console, you can access a report that will tell you the number of organic clicks your site has received as well as which search queries generated those clicks.
You can compare the number of clicks received from month to month allowing you to determine which search queries are responsible for the most clicks.
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