How To Create and Measure an Effective eCommerce Video Marketing Strategy

Got an eCommerce store but feeling as though conversions aren’t as good as they could be? Perhaps traffic is down too. Sucks.

There’s one great solution to all this: Video marketing.

Video marketing is certainly effective for online merchants,

Court Cracks Down on Paid-For Social Engagements – Ignite Friday

This week: the law cracks down on paid-for social media likes and followers, Snap hits a new milestone, and Quora continues to improve its ad platform.

Here’s what happened this week in digital marketing.

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How to Become an SEO Expert: A Guide to FREE Online SEO Training by @ChuckPrice518

SEO can be daunting; especially for a small business owner or young professional just starting out.

To make matters worse, there are millions of pages of outdated information, misinformation, or just plain bad information about how to properly

How to SEO Optimize your Landing Pages

Landing pages are usually optimized for conversions, but that does not mean that they shouldn’t be optimized for SEO.An SEO optimized landing page can rank high in Google and this means more traffic and more conversions.In this

Do Businesses Really Use Google My Business Posts? A Case Study

Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the

How To Leverage Social Listening To Grow Your Business

Social listening sounds like a term coined to describe those friends who, when you’ve fallen on hard times or otherwise need a friendly ear, pull up a pew and graciously listen to your woes. What it really